to that oil price. savannah guthrie, thanks for starting us off. >>> in the state of new jersey this morning the price of gas went up 17 cents and it's happening of course from east to west across the country. multiply that by what it takes to fill up, say, the average suv. do that a few times every week while commuting to work and home again and that's real money. we know why it's happening, but we just don't know when and where these gas increases will stop. it will make everything more expensive. nbc's miguel almaguer is in west covina, california, tonight with this story. miguel, let's start with those gas prices over your shoulder. >> reporter: yeah, brian, good evening. sticker shock for so many californians. while us out west are used to higher gas prices, what's happening here is trickling down well beyond the pump. this los angeles suburb pumping out some of the highest gas prices in the nation. in west covina, you pay a premium for premium. $4.99. >> it's frustrating. >> reporter: in this bedroom community, we found the price of gas affects an entire city's economy. >> daniel, you'